AML membership is relatively affordable. Starting in 2021, an individual membership to the LMA will cost $249.50. LMA is the authority on legal marketing, providing members with consistent, up-to-date and high-caliber training supported by the six key areas of legal marketing and business development. LMA also creates a “home” for the profession, bringing together nearly 4,000 legal marketers, business development experts and solution providers from around the world to share information, trends, what works – and what doesn`t – in their businesses, challenges and opportunities. When you join LMA, you have access to the resources and benefits you need to succeed as a legal marketer or business development expert and a community of like-minded people who understand your work! Register today! The fee for a transitional membership is $150 for six months, with the option to extend up to a total of 12 months at no additional cost. Members in transition have access to all the benefits available to individual members. LMA Individual Memberships may be transferred to another person if requested by the individual Member through this Membership Transfer Form. Membership is transferred to the desired person and the outgoing member can continue their membership for the remainder of the calendar year. There is a $75 transfer fee. A single conversation you can have as a legal marketer with another LMA member can save you more than the cost of your annual fee to keep a project on track, use a better resource, and use your time more efficiently.

The reality is that a legal marketer who works “in the trenches” developing content, optimizing it for conversion, etc. and ultimately making the managing partner happy may not benefit as much from a leader-level decision-making workshop. Questions regarding membership should be directed to LMA`s head office at (312) 321-6898 or membersupport@legalmarketing.org. And much more, like these added benefits of your LMA membership: LMA has additional membership options for retired and transitioning professionals. See all available membership types. The Legal Marketing Association (LMA) welcomes members` interest in convening a local group in the seven regions of the LMA. Regions and local groups are key to communicating the needs of the local legal community and setting the direction for our entire association. The goal of an LMA region is to meet the business needs of the company`s internal marketing administrator. As the number of LMA members grows, regional affiliations are a convenient way to maintain or strengthen contact with other members of the association and a cost-effective way to deliver educational programs. In my personal experience, the vast majority of active LMA members work for large B2B law firms. This may be affected by the cost of membership fees and other fees (more on that in a moment), but it is also reflected in LMA programming. The extensive and exclusive benefits of LMA members are specific to our profession to advance and support your career.

These include on-demand, live targeted training on the brand new MyLearning educational platform, a robust career center, a revamped speaker database that will be relaunched in May 2022, in-person and virtual education and networking events, regional and local groups – including the annual conference, the largest event dedicated to legal marketing and business development, of 10 Shared Interest Groups (SIG), Exclusive Body of Knowledge (BoK) For Legal Marketing – a fundamental resource for professional development in marketing, defining the core competencies required for legal marketers to succeed at all levels, and much more! Just launched: Resource Groups for Allied, LGBTQ+ and Members of Colour. Canadian law requires a GST/HST tax with your 2020 membership fee for all members in Canada. After seven years of LMA contributions remaining unchanged, a moderate increase will take effect for the 2023 membership year, effective January 1, 2023. To continue to provide you with the greatest value, education, resources, a strong professional community and the best overall experience, individual memberships will be increased by $99. Since its inception in 1985, the Legal Marketing Association (LMA) has been the authority on legal marketing and has become the professional home of nearly 4,000 legal marketing and business development professionals worldwide. We continue to listen to you, our valued members, and strive to exceed your expectations by providing you with the community, resources, and training to keep you and your team up to date and help your team and business succeed. Yes, there is a 30-day grace period for all members. If your membership is not renewed within the 30-day grace period, you will forfeit all of your membership rights and access to only the LMA website. To renew members of your organization at the discounted group rate or add new members at the discounted group rate, call LMA headquarters at (312) 321-6898 or email membersupport@legalmarketing.org. Please note that when creating a group, each company must designate a group administrator who serves as the primary contact person for the entire company.

All future group invoices are sent to the group administrator. Marketing for law firms is not for the faint of heart. Fortunately, there are several organizations that provide legal marketers with the education they need to stay on top of their game, including LMA – the Legal Marketing Association. But is joining LMA worth it? If you`re wondering, “Should I join the Legal Marketing Association?” there are a few things to keep in mind. Similarly, LMA educational offerings often focus on more abstract and less actionable content for legal marketers, especially in entry-level or mid-level executive positions, where the ability to influence decisions about hiring, fee structure, business operations, diversity, inclusion, and broader issues may be limited. Companies that benefit from discounted group membership rates can add new LMA members to the discounted group member rate applicable to their organizations throughout the year. If you have any questions about renewing your membership or LMA membership, please email membersupport@legalmarketing.org or call us at (312) 321-6898. In addition, with your membership, you keep your free subscription to LMA`s cutting-edge publications: I have been a member of the Legal Marketing Association in the past and am considering an extension.